An autumn with commitment!
Millbaker is boosting its range of special breads with the launch of two products (a 100% mix and a 25% premix) in partnership with the Bleu-Blanc-Coeur Association, a healthy eating and environment approach recognised by the French Ministry for Agriculture and Health.
The Pepsane baguette with flaxseed is a commitment to respect Nature by feeding people correctly.
The Pepsane Bleu-Blanc-Coeur commitment is threefold:
1 - Respect for the environment:
The Pepsane baguette contains flour and flaxseed produced by the Bleu-Blanc-Coeur sector. Growing flax as a crop constitutes a real environmental advantage as it not only helps to limit the addition of substances in agriculture, it also means plots require less irrigation and encourages biodiversity by meeting the need for diversified rotation.
2 - Balanced nutrition
The flaxseed used in the Pepsane baguette is selected for its exceptional natural Omega 3 content, fatty acids that are essential for Man, with scientifically proven benefits. The composition of the Pepsane baguette meets the strict nutritional specifications of Bleu-Blanc-Coeur. Consumers are therefore certain of eating a balanced, healthy product.
3 - Taste and Pleasure
Pepsane is also a combination of deliciously tasty and surprisingly high-quality natural raw materials. It consists of a gourmet combination of 5 seeds with varied textures and flavours, including hemp seed. Its crunchy texture, revealed by the delicate warmth of spices, will delight the most demanding of palates.
Take advantage of the advertising materials available to you to publicise this new product: consumer brochures, posters, paper bags for the baguettes, flour bags, etc.
More info on Bleu-Blanc-Coeur: www.bleu-blanc-coeur.org